Kōroto, Lake Hāwea
A lakeside development at Lake Hāwea, Otago. Aerial masterplan renders, home renders, a cinematic walkthrough and a project website.
Renders by project type
Renders for residential subdivisions and larger developments
Subdivision renders show a whole residential development before it is built: aerial masterplan views of the lots and shared spaces, then exterior and interior renders of the homes. On larger sites they sit inside a wider campaign with video, branding or a project website, built from one render set. Render Works has delivered this in Otago and Waikato.
Which renders does a subdivision campaign need?
A subdivision campaign needs two layers of renders: views of the whole site, and views of the homes. Buyers want to know where their lot is and what will be built on it, and each asset below answers one part of that.
| Asset | What it does | Project example |
|---|---|---|
| Aerial masterplan render | Shows the layout, the lots and the shared amenities | Kōroto, with the boat house and clubhouse |
| Aerial photomontage | Places the homes in real drone photography of the site | Molyneux, Cromwell |
| Home exteriors | Show the form and materials of the homes | The Horsham Residences |
| Interiors | Show how the homes feel to live in | Rocks on Holloway (three), Molyneux (four) |
| Cinematic video | Moves from the setting into the homes | Kōroto, Rocks on Holloway, Molyneux |
| Branding and website | Carry one look across every channel | The Horsham Residences, Kōroto |
For more on aerials and photomontages, see aerial and drone renders.
How do buyers use renders for a larger development?
Buyers of a lot or house in a larger development use renders to choose a position on the site and a home to go on it. Most commit off-plan, so the aerials, the home renders and the website are the development as far as they are concerned.
40,908
new dwellings were consented in New Zealand in the year ended July 2026, up 21 percent on the year ended July 2025.
With that many new homes in the pipeline, a development has to make its layout and its homes clear fast. The Kōroto website uses the aerial renders to lead the masterplan view and the exterior and interior stills to carry the homes. The Horsham Residences website uses the renders as lead imagery across its architecture pages, with the practical buyer information on separate price list, purchase and FAQ pages. See our development website builds.
Why build the brand and website from the render set?
Building the brand and website from the render set keeps every asset showing the same homes. The renders are the most accurate picture of the development before it is built, so they make the best reference for everything else.
On The Horsham Residences, the renders came first and set the look. The palette picks up the real tones in the architecture, and the website uses the same crops as the brochure and the boards. On Rocks on Holloway, the renders, video and branded assets were all produced before the development went to market, so buyers met one consistent picture from the first ad. Our guide to the full property development marketing toolkit sets out the case for one studio.
What should a developer supply for subdivision renders?
A subdivision render set is built from site-wide drawings as well as the home plans. Supply these where you have them:
- The masterplan or scheme plan with lots, roads and reserves
- Plans and elevations for each home type
- Landscape and amenity drawings, such as a clubhouse or shared spaces
- Finishes for each home type
- Drone photography of the site, if you want aerial photomontages
- Stage information, so the renders show the right lots first
- Existing brand guidelines, if the development already has them
The guide to what to provide for a 3D render project covers the home drawings in detail.
What makes subdivision renders accurate?
Subdivision renders are accurate when every home is in its real position with its real outlook, and when the homes, aerials and video all agree. Inconsistency across a large campaign is easy for buyers to spot.
- True positions. The Kōroto aerials show each home in its position on the site, with its outlook to the lake.
- Real surroundings. The Molyneux aerials are photomontages on drone photography of the Cromwell site, showing the actual basin, neighbours and hills.
- One look across formats. The Kōroto walkthrough uses the same materials, light and lake setting as the stills.
- Continuity between developments. Molyneux followed Rocks on Holloway for RAM Projects, with the campaign look already agreed.
The renders are part of our 3D architectural render service, and the films come from the cinematic walkthrough video service.
Larger developments Render Works has delivered
Each card links to the case study, and to the project page where the development has one.
The Horsham Residences
Pragma Homes' 111-home community in Rototuna North, Hamilton. 3D renders, the brand identity and the project website, all built around one render set.
Rocks on Holloway
RAM Projects' development in Cromwell. Eight renders, including two aerials, with a cinematic video and branded campaign assets.
Molyneux
RAM Projects' second Cromwell development. Eight renders, including two aerial photomontages on real drone photography, and a cinematic video.
Subdivision render FAQs
What is an aerial masterplan render?
An aerial masterplan render shows a whole development from drone height, with each lot in its position and the shared spaces in context. For Kōroto at Lake Hāwea, the aerial masterplan renders show the homes against the lake and place the boat house and clubhouse on the site.
Can one studio produce the renders, video, branding and website for a subdivision?
Yes. For The Horsham Residences, Render Works produced the 3D renders, the brand identity and the project website. For Kōroto, it produced the renders, a cinematic walkthrough and the website. Using one render set as the reference keeps every asset consistent.
Can subdivision renders be reused for later stages?
Yes, when the brand and website are built around the render set. On The Horsham Residences, new imagery flows into the same brand and the same site without a rebuild, which suits a development sold stage by stage.
Have you worked with the same developer on more than one development?
Yes. Render Works produced the launch campaign for RAM Projects' Rocks on Holloway in Cromwell, and RAM Projects came back for Molyneux, also in Cromwell. The second brief started with the checklist, sign-off process and campaign look already set.
Does a subdivision need a video?
A video helps when the setting is a large part of the appeal. The Kōroto walkthrough moves from the lake setting down into the homes, because the relationship between a home and the water is easier to feel when the camera moves. The Horsham Residences campaign used renders, branding and a website without video.
Related services and guides
- 3D architectural renders The full render service: exteriors, interiors, aerials and consent images.
- Cinematic walkthrough videos Films that move through a development and into the homes.
- Case studies What Render Works delivered on each project, and why.
- Renders by project type Every project-type guide in one place.
- Townhouse development renders Street, driveway, rear-home and interior renders for terraces and infill townhouse sites, built to the specification schedule.
- Aerial and drone renders Drone-height aerial renders and photomontages on real drone photography, for sites where the setting and layout sell the homes.
- Interior renders Kitchens, living rooms, bedrooms and bathrooms rendered from the plans and the finishes schedule, before the rooms exist.
- Architectural home renders Renders for a single architectural home or a few standalone homes on one site, matched to the section and the owner's brief.
Launching a subdivision?
Send us the masterplan and the home plans, and we will scope the renders, video and website the campaign needs.