Case study
Springleigh
For Springleigh, a townhouse development in Mount Albert, Auckland, Render Works produced eight photorealistic 3D renders and a cinematic video showcase delivered as a 4K long-form cut. The work was produced for Skyline Developers straight from the architect's plans, so the townhouses could be marketed before construction.
What did Render Works deliver for Springleigh?
Render Works delivered the full visual package for the Springleigh sales campaign: four exterior renders and four interior renders, plus a cinematic video showcase in 4K. Skyline Developers approved the render set and the finals went out with the video in July 2026.
| Deliverable | What it covered |
|---|---|
| Exterior renders (4) | The street frontage under its golden flowering trees, an angled street view, the row of townhouses from the corner, and the shared driveway. |
| Interior renders (4) | The open-plan living and kitchen, the kitchen and dining space opening to the backyard, and two bedrooms. |
| Video showcase (1) | A cinematic long-form video in 4K, moving through the development and its interiors for the sales campaign. |
The stills are the core of our 3D architectural render service, and the showcase came from our cinematic walkthrough video service.
A look at the renders
Here is a selection from the Springleigh set, the same images Skyline Developers is using to market the development.
Why do townhouse developments sell from renders?
Because an off-plan townhouse buyer decides from the visuals. Until the development is built, the renders are the only version of the homes a buyer can walk through, and in a suburb like Mount Albert the street itself is part of what is being sold. The Springleigh exteriors put the townhouses on their actual street, golden flowering trees included, so a buyer can picture the finished row rather than a building floating in space.
Demand context matters too. Stats NZ reported that Auckland's population passed 1.8 million in the year ended June 2025, growing by 17,700 people (Stats NZ, 2025). Townhouse developments in established suburbs carry much of that growth, and the ones with clear, accurate visuals stand out in a crowded market.
What does working with a repeat developer look like?
Springleigh is one of several Auckland projects Render Works has produced for Skyline Developers, who bring each development to us as it reaches the marketing stage. Repeat work changes the process in the developer's favour: the brief gets shorter, the style is already agreed, and approval rounds get faster because both sides know what good looks like.
For Springleigh, Skyline Developers reviewed the render set through our online review platform and approved it for finals in a single pass. That is the practical payoff of a standing relationship: the developer spends less time managing revisions and more time selling.
Frequently asked questions
What did Render Works deliver for Springleigh?
Render Works delivered eight photorealistic 3D renders, four exterior and four interior, plus a cinematic video showcase in 4K. The package was produced for Skyline Developers from the architect's plans, ahead of the sales campaign.
Where is the Springleigh project?
Springleigh is a townhouse development in Mount Albert, Auckland, New Zealand. The renders show the townhouses on their actual street so the development could be marketed before construction.
Who is the developer behind Springleigh?
Springleigh is developed by Skyline Developers, an Auckland developer Render Works has produced multiple projects for. Each development comes to us as it reaches the marketing stage.
Why market a townhouse development with renders?
Because off-plan buyers decide from the visuals. Photorealistic renders show each townhouse and its street exactly as they will be built, which lets the sales campaign start while the site is still under construction.
