Property Marketing Assets

Complete visual content packages for every stage of your property marketing campaign

What Are Property Marketing Assets?

Property marketing assets are the visual materials you need to promote your development across all channels. From social media graphics to investor presentations, these assets transform your 3D renders into a cohesive marketing campaign that drives enquiries and sales.

At Render Works, we do not just create renders. We help you deploy them effectively. Our marketing asset packages ensure your visual content is optimised for every platform and purpose, from Instagram feeds to large-format sales suite displays.

Whether you are launching a new development, running a pre-sales campaign, or presenting to investors, we provide the complete visual toolkit you need to market your property professionally and consistently.

Types of Marketing Assets

Social Media Content

Platform-specific content designed for maximum engagement across all major social networks.

  • Instagram feed posts, Stories, and Reels
  • Facebook posts, ads, and cover images
  • LinkedIn content for professional audiences
  • YouTube thumbnails and end screens
  • TikTok and short-form video content

Sales Collateral

Professional materials for sales teams and open home events.

  • Property brochures and flyers
  • Floor plan renders with furniture layouts
  • Feature sheets and specification cards
  • Sales suite display graphics
  • Window and hoarding signage

Investor & Stakeholder Materials

Professional presentations that build confidence and secure funding.

  • Investor presentation decks
  • Project overview documents
  • Board and stakeholder reports
  • Funding proposal visuals
  • Progress update materials

Digital Marketing

Assets optimised for online advertising and property portals.

  • Property portal listing images (TradeMe, realestate.co.nz)
  • Website hero images and galleries
  • Email marketing graphics
  • Digital advertising banners
  • Landing page visuals

Who Uses Marketing Assets?

Property Developers

Developers use marketing assets to launch pre-sales campaigns, attract investors, and maintain consistent branding across all marketing channels. Complete asset packages ensure professional presentation at every touchpoint.

Marketing Teams

Marketing teams need ready-to-use assets for campaigns across multiple channels. Our packages provide everything needed for social media, email marketing, paid advertising, and content marketing.

Real Estate Agencies

Real estate agents use marketing assets for property listings, social media promotion, and client presentations. Quality visual content helps properties stand out and generates more enquiries.

Why Quality Marketing Assets Matter

Consistency Builds Trust

Consistent, professional visuals across all channels signal quality and attention to detail. Buyers associate your marketing quality with the quality of your development.

Platform Optimisation

Each platform has specific requirements for image sizes, aspect ratios, and formats. Properly optimised assets perform better and look more professional.

Campaign Efficiency

Having all assets ready before launch means faster campaign execution. No delays waiting for graphics or adapting content for different channels.

Maximum ROI

Getting more from your render investment. One set of 3D renders can generate dozens of marketing assets for use across your entire campaign.

Frequently Asked Questions

What marketing assets are included in a typical package?

Typical packages include social media content (Instagram, Facebook, LinkedIn formats), property portal images, sales brochure layouts, investor presentation slides, email marketing graphics, and print-ready files. We tailor each package to your specific marketing channels and campaign needs.

Can you create assets from existing renders?

Yes, if you already have 3D renders (from us or another provider), we can create additional marketing assets from those source files. This is often more cost-effective than starting from scratch. We can also enhance or re-style existing renders for new campaigns.

What social media formats do you provide?

We provide assets optimised for all major platforms: Instagram (feed posts, Stories, Reels), Facebook (posts, ads, cover photos), LinkedIn (posts, articles), YouTube (thumbnails, end screens), and TikTok. Each format is sized and cropped specifically for that platform.

Do you provide print-ready files for brochures?

Yes, we deliver high-resolution files suitable for professional printing. This includes CMYK colour profiles, bleed margins, and appropriate resolution (300+ DPI) for sharp reproduction at any size, from small flyers to large format displays.

Can you match our existing brand guidelines?

Absolutely. We work within your brand guidelines to ensure all assets are consistent with your existing marketing materials. Provide us with your brand guide, logo files, and colour specifications, and we will style all assets to match.

How quickly can marketing assets be delivered?

Turnaround depends on the scope of assets required. Simple social media packages from existing renders can be delivered within a few days. Comprehensive packages including multiple formats and custom layouts typically take 1-2 weeks.

Related Services

Ready to Launch Your Marketing Campaign?

Get a complete marketing asset package tailored to your development. Contact us to discuss your campaign needs.